
Meet Amjad Mustafa, founder of EnterMarkets. Amjad leads the firm’s strategic vision, bringing extensive experience and a forward-thinking approach to business advisory and international growth.
EnterMarkets is a private strategic office in the UAE that provides business advisory, investment consultancy, global mobility and private client services for entrepreneurs, investors and international families.
A personal approachWhat brings you to EnterMarkets?Explore a category and choose what feels relevant.
The consultants

Meet Amjad Mustafa, founder of EnterMarkets. Amjad leads the firm’s strategic vision, bringing extensive experience and a forward-thinking approach to business advisory and international growth.

Swetha has co-led EnterMarkets alongside Amjad for over five years, overseeing business operations and advising clients on executive recruitment, leadership development, team building, and family office staffing in the UAE. Fluent in English and Hindi, Swetha brings extensive experience in business execution and strategic talent management.

With a degree in Gemology from Monaco and a business background in Luxembourg, Alexandra brings an international perspective and a client-focused approach to EnterMarkets. Fluent in German, French, English, Italian, and Luxembourgish, she specialises in international client relations and cross-border advisory.

Abady works directly with UAE authorities on residency, licensing and regulatory approvals, while serving as the primary client contact for property matters through EnterMarkets’ affiliates.
Selected engagements
Four anonymised examples of what it can mean to have one experienced office holding the commercial picture together.
Read the selected engagements →A newly arrived client needed the practical pieces of a UAE life to move at the same pace: a home, banking relationships, structures, people, and a private office.
View engagement 02Real estate and asset holdingA real-estate-focused client wanted the ownership and transaction work to be handled with the same attention as the assets themselves.
View engagement 03Investment and expansionThrough its investment arm, EnterMarkets invested in an entrepreneur whose company was ready for new markets, a new business line, and a stronger investor conversation.
View engagement 04Healthcare market entry and acquisitionA client seeking to start a health-related company needed to decide whether to build from zero or acquire an existing business.
View engagement 05Our storyNot a directory of options, but someone who has made the journey and knows the way.
Read the articleContact us
Arrange a confidential consultation with Amjad or Swetha, senior advisors at EnterMarkets. Discuss your business, investment, global mobility or private client objectives and receive personalised strategic guidance on opportunities in the UAE and beyond, with no obligation or pressure to proceed.